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Report Archive
Below are past issues of the Simply Beautiful® Retail Report. Feel free to browse, download and print.
June 2010
Retail Report June 2010: Trixi combos for retail
April 2010
Retail Report April 2010: Highlights from Spring Trials
March 2010
Retail Report March 2010: Capitalize on “NEW!”
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June 2010
Simply Beautiful logo Retail Report

Today we are part of a new lifestyle, asking for simple but worthwhile products. We could call it the Apple generation. Give me a product that is trendy, beautiful, powerful, and innovative but easy to use. It needs to work out of the box. Trixi™ adds instant gratification to a consumer’s home.

MiniFamous™ Calibrachoa and Trixi™ go hand in hand. Only one of the 17 Trixi™ recipes is without MiniFamous™. MiniFamous™ Calibrachoa is one of the reasons why Trixi™ is so different than all other multi-liner programs out there.

From a consumer point of view, Trixi™ offers a new look for mixed baskets and containers.

Now you are not talking about a mix of purple, red, and orange or trying to pronounce the difficult botanical name Calibrachoa. No, you just say, "This is Caribbean Cocktail, a Trixi™."

It doesn’t take lots of different varieties and crops per basket to impress at retail. Less is more, and quality and color are what sells a basket. Trixi™ helps you to sell more for a better margin.

Each Trixi™ mix has a unique name and a reason why we named it as we did. Check out the 2010/11 mixes and make sure to include Trixi™ into your 2011 retail program!

Berry Fields
A bowl of fresh berries topped with sugar inspired this mix. Summer is also about warm and relaxing colors and what announces summer better then a bowl of fresh berries?

Caribbean Cocktail
This ball of bold color created by vigorous and large flowering MiniFamous™ varieties is the perfect mix for large and impressive baskets. It’s creating a feast of colors transforming each patio into paradise.

Gold & Bold
Add color to your life with this bold mix. It screams “Look at me!” from the distance and will catch everyone’s attention.

lemon

Liberty Bell
Red, White, and Blue in a beautiful and vigorous mix named after one of the most prominent symbols of America. It is a familiar symbol of independence within the United States and has been described as an icon of liberty and justice.

Melon Sorbet
Watermelon is everybody’s summer favorite. Fresh cut, as a sorbet, or with cream on top, it is summer at its best. A mix selected by women for women and perfect for Easter and Mother’s Day.

Paso Doble
Beautiful costumes, well synchronized moves, bold colors crossed with Latin flair makes this Spanish march-like dance so wonderful to watch. Light the fire resting inside you with this mix inspired by sound, drama and movement.

Spring Valley
Natural, unprocessed colors after a long and hard winter announce spring in the high elevations of the Sierras. Inspired by orange, blue, and white spring flowers in Yosemite, this mix declares the end to winter.

Tequila Sunrise
A cocktail classic captured in this great mix. Sweet and citrus-y with a strong aftertaste, this mix is the perfect choice to create an escape to paradise on your patio.

 

Ayers Rock
The colors of the Outback, bold and beautiful, will keep you dreaming of long summer nights and sunsets over the natural wonders of this magnificent part of the world.



Blueberry Parfait
Tone in tone works great for many occasions. This soft colored mix lets you win every woman’s heart and is perfect for Easter and Mother’s Day.


Double Delight

During hot summer days, this cool color mix will let you refresh your mind, creating a cool oasis in midst of your patio.


Lemon Sorbet
It shouts summer at top of its lungs. This citrusy mix lets you dream of sunflowers, green grass, summer parties and ice-cold lemonade.


liberty bell

Lollipop
Take yourself back in time by thinking of the striking and sweet colors of every child’s favorite candy. Add sweetness to your patio with this seductive mix.


Old Glory

Red, White, and Blue in a pure MiniFamous™ mix. Red, White and Blue combinations are always great sellers and Old Glory creates a perfectly mixed blend of all colors for Fourth of July impulse sales. Capitalize on your customers' patriotism with stars & stripes in a pot!


Purple Heart
Purple and White from every angle! If it is the white edged purple Petunia, the white eyed purple Verbena, or the white Bacopa, they all add their beauty and vigor to this bold and massive mix.

Sunrise
A colorful statement of orange, dark red, and yellow flowers perfectly blended together. This pure MiniFamous™ mix stands out and performs beautifully.

Twinkle Star
Inspired by a little girl and her favorite song, this mix reminds you of bright stars in the dark sky.

Consumers will be stunned by these different-looking pots and can use them for their planters, window boxes, baskets and patio containers at home. Offer different centerpieces along with the smaller pots so consumers can start individualizing their planters and create their own. Doesn’t Trixi™ look stunning in smaller pots?









Be inspired by the color Trixi™ brings to your retail outlet and what consumers can do with it.
For more information about Trixi™, please visit our website http://firstclassplants.com and request Trixi from your Ball Seed sales rep or preferred supplier.

Talk to you soon,

Bill Calkins
Independent Garden Center Business Manager
Ball Horticultural Company

 
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